Date: April 03, 2012
TricorBraun Wins Multiple AmeriStar Awards.
by Michael L. Drohlich
Deodorant bottle for dog snacks & exotic gin bottle top the list.
TricorBraun was the recipient of the Institute of Packaging Professional’s (IoPP) newest honor, the Design Award for Excellence in Structural and Graphic Design, in addition to winning three AmeriStar Awards.
TricorBraun, with sales of almost $1 billion, is one of North America’s largest providers of jars, bottles and other rigid packaging components.
The IoPP presents awards based upon: innovation, product protection, economic considerations, package performance, marketing and environmental impact.
Both the Design Award and an AmeriStar Award in the beverage category were conferred for ROXOR, a “designer” gin distilled by New Artisan Spirits. A commanding marketing advantage was achieved by the bottle’s square shape and a flat windowpane relief which was inspired by world-famous skylines. It is made with cosmetic-grade super flint glass which sparkles in bright light. The bottle’s stylized appearance gave ROXOR a strong marketing appeal because the unique design and its reflective quality differentiated it from the traditional round smooth spirits bottles in both retail and back bar settings.
Packaging innovation vaulted Likety Stik to an Ameristar Award in the Pet and Vet category. Lickety Stik, a low calorie dog treat, is packaged in a traditional roller-ball deodorant bottle that dispenses a liquid reward as the dog licks the roller ball. Not to be confused with human deodorant, the neatly dispensed treat is available in savory chicken, braised liver or smoky bacon flavors. The innovative use of an existing container also produced important economic advantages. The deodorant bottle eliminated the expense associated with design, development and custom molds. It runs on currently-used, high-speed filling lines and it is easily integrated into the distribution system.
3M Automotive Car Care products earned an AmeriStar Award in the automotive category based upon the IoPP criteria of economic advantage, environmental consideration and product protection. The newly-design package was manufactured with PET, including 25 percent post-consumer recycled material, rather than PVC.
The change in packaging material shall annually eliminate 63,063 pounds of PET (at present sales volumes) from the waste system. The new containers produced an economic advantage by reducing package weight 12.5 percent—a factor that lowered distribution costs. Additionally, the new resin allowed for a less costly closure. Even with the change in resins, the package continues to protect the physical integrity of the product and the new closure provides a better seal.
TricorBraun (www.tricorbraun.com) is one of the world’s leading suppliers of packaging. It has more than 40 offices in the United States, Canada, Mexico and Asia.