IoPP AmeriStar Packaging Awards

Institute of Packaging Professionals Ameristar Award Winner

Institute of Packaging Professionals - Ameristar Awards

The Institute of Packaging Professionals (IoPP) annually grants the Ameristar Awards, recognizing packages that demonstrate the best in:

Innovation
Product Protection
Economics
Package Performance
Marketing
Environmental Impact

Smart & Silky Hand Sanitizer

Hand sanitizer packaging tends to be very medical and utilitarian. But as the H1N1 outbreak makes its way through the population, the focus on prevention via hand cleansing has had another effect. People are keeping their sanitizers out on the counters and desks now.

Bernard M. Seid Best in Show Award, ESI Smart & Silky Hand Sanitizer Because of this, ESI went to TricorBraun requesting a package that would catch the consumer’s eye on the shelf and be good looking enough to keep on a counter or desk. ESI also wanted a tote size for purses and bags.

TricorBraun designed an unusual shape - not a square or a round - which stands out on the shelf. Its slanted edge in the front is unique and useful, designed with more space to get hands under the pump while dispensing the product. Plus, the shape gives it a stable base from which to dispense. The shape and label coloration do the same for tote size. While the taper is not as obvious, the fact that it is most likely being picked up to use instead of sitting on a counter, makes the ability to fit under the dispenser not as big a factor.

TricorBraun also worked with ESI on the graphic designs for the label and the idea to have the colored non-printed side of the label show through the clear product, even reflecting on the bottom of the bottle, giving clear SKU differentiation for the different products in the line. The package is also eye-catching, almost giving the appearance of a colored bottle.

Smart & Silky Hand Sanitizer

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Sustainability Times Newsletter

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Awards
- Worldstar
- AmeriStar
- NACD
- Others

Prior AmeriStar Awards

AmeriStar 2008/2009

First Juice, Inc. First Juice Food & Beverage Division

Hillyard DoubleDown, General Industrial Division

AmeriStar 2006

Ecolab Proforce Bookshell Container, Industrial/Commercial Division

Ecolab Proforce Stackable Container, Industrial/Commercial Division

AmeriStar 2005

Avlon Affirm Hair Relaxer, Personal Care Division

AmeriStar 2004

Ecolab SP2, Industrial/Commercial Division

AmeriStar 2003

Spic and Span Everyday - The Soft Powder Cleanser, Household Division

AmeriStar 2002

PincGold SaltAire, Pharmaceutical/Drug Division

SSDC Sani-Quad, Industrial/Commercial Division