American Package Design Award - Graphic Design Magazine
Bona USA - Bona Hardwood Floor Mop
Household/Chemical Division
The Bona Hardwood Floor Mop project began with a request to develop an 'all-in-one' floor to replace the current cleaning system that included a floor mop and separate to spray bottle with trigger sprayer for dispensing the cleaner.
The unique design of both the floor mop and refill cartridge helped to build brand identity for a relatively new player in the retail floor care market. A powerful pre-compression sprayer delivers 2.2ccs of the product in a finely dispensed, fan-shaped spray pattern - essential when applying a water-based product on a wood floor.
The design addresses packages's and product's lifecycle. A more durable design means a longer lifespan of the product, increasing the perceived value of the product. A washable re-usable micro-fiber pad eliminates need for costly, disposable, replacement pads. All parts were designed to fit compactly into a thin, rectangular out carton, maxmimizing cube space for shipping/distribution. There are no windows to give the consumer an extra idea of what they are purchasing, but there is no plastic as part of it, making it easier to recycle.
Apollo Health & Beauty - Blade Body Wash
Cosmetic & Personal Care Division
Blade. A strongly masculine name for a men's shower gel line of products, and it required a "cutting edge" package in order to stand out from the growing lines of men's grooming products on the shelves. The 12 oz. oval high density polyethylene bottle is extrusion blow molded with an oval polypropylene snap-type dispensing closure. Al components are black, denoting strong and tough products for tough guys. Obviously, the slanted shape at the top with the hole designed into it symbolizes the edge of a knife. It also mkes it easier to grab in the shower, and even hang on a hook on the shower organizer.