According the the World Packaging Organization website, WorldStar packaging awards are presented only to those packages which, having already won recognition in a national competition, are compared by an expert panel of judges to similar packages from around the world. Awards are based on the judges' consensus that a package is superior in its own right, and better in its class in execution or innovation by comparison.
 

WorldStar 2006 - Gen Ind & Automotive Division, Shell Oil "Tire Wet"
WorldStar 2005 - Personal Care Division, Avlon "Affirm Hair Relaxer"
WorldStar 2004 - Gen Ind & Automotive Division, EcoLab "SP2"