TricorBraun Designs Affordable, Custom Bottles for Company’s New Beverage

ST. LOUIS . . . For startup beverage companies that want a unique bottle, “Here’s lookin’ at you, kid.”

TricorBraun designed the bottle molds for Mixerz, a new line of retail, fresh-tasting, all-natural cocktail mixers that elevate home bartenders to the stature of those preparing drinks in the finest clubs and restaurants.

When Creative Juices, Inc. launched Mixerz, the company wanted a distinctive, narrow, sleek bottle with a custom neck for easy pouring and handling.  Mixerz is the brand name for all-natural cocktail mixers and is the world’s premium cocktail mixer created in 2007 by beverage veterans Mark Mahoney and Al Williams.

“Creative Juices wanted to create brand identity with a unique bottle, but it wasn’t prepared to place a large first order which typically makes it economically impractical to develop something new,” said Drew Williams, TricorBraun’s Vice President for Strategic Markets.

“We developed a custom-designed, 750-ml bottle that helped the Mixerz product launch, as well as take a step in positioning TricorBraun in the spirits industry as a provider of custom and stock packaging with outstanding design and engineering capabilities,” Williams said.

Currently, TricorBraun is a major supplier of bottles to the wine industry, with sales in excess of $75 million annually, and it is now directing its marketing efforts to expanding its role in the spirits industry.  TricorBraun is one of the world’s leading packaging suppliers with 30 distribution centers throughout North America. St. Louis-based TricorBraun is one of the nation’s leading designer, developer and supplier of rigid packaging for a wide range of industries. The company has more than 100 years of experience in package design, package engineering and global sourcing which allows it to offer it’s customers a comprehensive array of rigid packaging options engineered to deliver success. For more information, please visit www.tricorbraun.com

Background:  Creative Juices, Inc./Mixerz

• Mixerz All-Natural Cocktail Mixers is the world’s premium cocktail mixer.
•  Created in 2007 by beverage veterans Mark Mahoney and Al Williams.
• Makes mixing bar-chef inspired cocktails easy at home or on-premise.
• Seven all-natural, full-flavored mixers including:  Bloody Mary, Cosmopolitan, Mango, Margarita, Mojito, Pomegranate and Sour Apple.

To pour on the style, visit www.mixerz.com, or call 978-762-MIXR(6497).