TricorBraun Redesigns An Old Standard

ST. LOUIS . . . Supple, exquisite lips aren’t cared for with cracked, dried-out beauty products.

TricorBraun’s Design and Engineering group set out to create a beautiful, cosmetic package design that offered the same protection to its contents that BeautiControl, Inc. wanted to offer to its customers with Lip Apeel and Lip Balm.

Cosmetic companies, since the 1970s, have used stackable containers where a smaller jar is stacked on top of a larger jar.  This compression-molded combination package was expensive to produce and sealed poorly, frequently allowing its products to become dehydrated.

The TricorBraun Design and Engineering group developed an injection-molded polypropylene product at about one-half the cost of its 1970s’ predecessors that were frequently made with Urea or Polystyrene.

The new container has improved thread engagement and a tri-foil liner that offers a vast improvement over the extruded foam liners that allowed air to degrade the package’s contents, according to Roger Allen, a Dallas-based TricorBraun packaging consultant.

Equally important, the flexibility of injection molding enabled the design group to develop a sleek, symmetrical package that enhances the appearance of both jars.

BeautiControl, Inc. is an international manufacturer and direct-sales company.  Founded in 1981, the Dallas, Texas, company is a wholly owned subsidiary of Tupperware Brands Corporation.