A TricorBraun packaging makeover for a leading salon hair product has helped assure that stylists use it correctly, in addition to reducing costs.

Affirm® Cream Relaxer, a two-stage hair regimen, had been sold to salons with a four-ounce bottle containing the pre-treatment taped to a four-pound tub. Frequently, the pre-treatment was lost or misplaced, once stylists began using the product.

The new packaging includes an indentation in the tub into which the 4-ounce pre-treatment bottle snaps into place. Called a “kangaroo tub,” it helps stylists remember both steps for their customers.

Also, the new packaging made assembly more efficient, as well as making shipping and storage more economical, because additional product fits into a case.

As part of the makeover, TricorBraun re-designed a new lid that is a custom fit for the “kangaroo tub.”

Affirm® is manufactured by Avlon Industries, Inc., a leading manufacturer of salon and consumer hair products for the ethnic market.

TricorBraun is one of the world’s leading suppliers of packaging, and it has 31 offices in the United States, Canada and Asia.