ST. LOUIS…During 2007, TricorBraun introduced containers that created new market segments and launched new technology that has helped brands take a leadership role in their current markets. New packaging included:

Keeping Contents Dry

TricorBraun, through its licensing partner, Sasaki Chemical of Kyoto, Japan, introduced DryKeep, a desiccant material compound that can be molded into the structure of packaging components and materials. It maintains a constant atmosphere inside the package, as well as absorbs exterior moisture that migrates into the package. The material can be used in both rigid and flexible applications.

Here’s Looking At You, Kid

With home bartenders as the target audience, TricorBraun helped Creative Juices Inc. launch Mixerz, a new line of retail, fresh-tasting, all-natural cocktail mixers. The company wanted to create brand identity with a distinctive, narrow, sleek bottle with a custom neck; however, it wasn’t prepared to place an initial order that typically makes it economically practical to develop a new bottle. TricorBraun custom designed a 750-ml bottle that helped the Mixerz product launch, as well as position TricorBraun in the spirits industry as a provider of custom and stock packaging with outstanding design and engineering capabilities.

Rainforest Gets A Boost

The Amazon Rainforest contains almost two-thirds of the world’s fresh water; its plants generate approximately 20 percent of the earth’s oxygen, and it is the residence for almost 30 percent of all animal species. Yet, this unique area has suffered from years of environmental onslaught.

TricorBraun, a member of the Sustainable Packaging Coalition, helped Amazonia Nutrients, Inc. launch a new line of hair care products whose natural, restorative ingredients are derived from rainforest vegetation. The products are packaged in containers that are recyclable and protect their distinctive ingredients.

All ingredients are certified by the Forest Stewardship Council that requires the company to harvest its raw materials with environmental responsibility and contribute to the reduction of local poverty among the region’s communities. The company also contributes a portion of its revenues to the Nature Conservancy whose mission is to preserve plants, animals and natural communities that represent the diversity of life on earth.

New Twist In Package Design

A new twist in tottles – a combination tube and bottle – that is easier to use than its predecessors was launched by TricorBraun last year. The slim-line container has a slender profile making it easy to squeeze, dispense and hold onto in wet environments, such as a shower.

The oval-shaped tottles are available in four- and eight-ounce sizes and feature a snap-on neck finish that takes an oval flip-top closure.

Hot New Salsa Category

Salsa has found its way from the neighborhood Mexican restaurant, where it was used as a chip dip, to the center shelf in supermarkets, where sales figures report that it has passed ketchup as the preferred condiment.

TricorBraun was instrumental in developing a proprietary tool set used to create a new 48-ounce PPEVOH container for San Antonio Farms that showcases this increasingly popular southwestern specialty. The container’s neck has been designed to accept a collar so it can be sold as a combo pack. A 634 multi-lead finish has been developed to help curb moisture that occurs between the top of the foil induction seal and the inside of the cap as it passes through the cooling tunnel. The new container provides an anticipated shelf life of one year for salsa and picante sauces.

Yes, The Lips Have It

Supple, exquisite lips aren’t cared for with cracked, dried-out beauty products. TricorBraun’s Design and Engineering group set out to create a beautiful cosmetic package that offered the same protection to its contents that BeautiControl, Inc. wanted to offer to its customers with its Lip Apeel and Lip Balm.

Cosmetic companies, since the 1970s, have used a stacked package where a smaller jar is stacked on top of a larger jar. This compression-molded combination package was expensive to produce and sealed poorly, frequently allowing its products to become dehydrated.

The TricorBraun Design and Engineering group developed an injection-molded polypropylene product at about one-half the cost of its 1970s’ predecessors that were frequently made with Urea or Polystyrene.

The new container has improved thread engagement and a tri-foil liner that offers a vast improvement over the extruded foam liners that allowed air to degrade the package’s contents.

Equally important, the flexibility of injection molding enabled the design group to develop a sleek, symmetrical package that enhances the appearance of both jars.

TricorBraun Helps Introduce A New Line Of Hair Care Products

TricorBraun has provided the packaging for Davexlabs’ L’ANZA hair care products that includes 12 products that are sold exclusively to salons.

TricorBraun’s Chicago design studio created the containers’ shapes, and its engineering department designed the molds. The containers are made with high-density polyethylene, and the decoration included both hot stamp and silkscreen. The closure was oriented to the decoration.

Plans are currently underway for another L’ANZA container.

Triangular Bottles For New Line Of Personal Care Products

Triangles have held a special place in our society from spiritualists to structural engineers. TricorBraun has brought this timeless shape to a new line of personal care products that are packaged in triangular bottles manufactured from TricorBraun custom molds.

Emerge Total Response Therapy, introduced by Gold Canyon, is a new line of bath products sold in triangular 150-mil and 250-mil clear PET bottles.

The 250-mil bottles use a dispensing disc closure and include bath soak, bath polish, body lotion and body lather.

Body mist is packaged in a 150-mil bottle with a fine mist sprayer, and body lotion is also offered in a 150-mil bottle with a dispensing disc closure.

In addition to the custom-molded triangular bottles, TricorBraun provided the Firenze line of 8-ounce square jars for hand scrub and body cream.

The Emerge line also includes hand silk that is packaged in a two-ounce, low-density tube with a dispensing flip-top closure.

TricorBraun is one of the world’s leading suppliers of packaging, and it has 32 offices in the United States, Canada and Asia.