Date: August 18, 2011
TricorBraun Provides Winnie the Pooh Bottles
by Michael L. Drohlich
Winnie the Pooh will be establishing new connections among Moms and babies with a recently-launched line of natural, infant toiletries marketed in custom bottles sourced by TricorBraun, one of North America’s largest suppliers of bottles, jars and rigid packaging.
A single, 15-ounce, custom-designed, HDPE, oval bottle with a pinched waist is used for the full line. Closures and pumps feature custom colors, yellow, green and lavender, to accent the label design. Disc-type dispensing closures are used on the shampoo while pumps are used for the lotion and wash bottles. In-mold labeling provides a practical and durable means of product identification as well as a distinctive shelf presence.
The line includes nine items: baby shampoo, wash and lotion in three fragrances: powder fresh, lavender & chamomile and fragrance free. New Windsor Brands co-branded the Winnie the Pooh line with Daily Renewal, a company it acquired from P&G in 2009.
TricorBraun (www.tricorbraun.com) is one of the world’s leading suppliers of rigid packaging. It has more than 40 locations in the United States, Canada, Mexico and Asia. The company’s primary focus is on packaging for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals.
New Windsor Brands, LLC was founded in 2001 following the acquisition of several well-known Proctor & Gamble Company brands. The company is located in Princeton, N.J.