Addressing Panel Sink in Plastic Bottles
Joseph Haun helps understand how panel sink occurs and what you can do about it
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How Innovative Package Design Powers Packaging
In the last half of the 20th century, the life of the shopping consumer was becoming increasingly crowded with activities, the shelf-appeal “moment of truth” was becoming shorter and the competition for attention was intensifying. Product branding through packaging was booming, and innovation in package design was thought of almost exclusively as the creation of dynamic, eye-catching packaging with strong shelf presence.
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Designing a Package
According to Craig Sawicki, Executive VP of Design and Innovation, good packaging must combine the provocative and pragmatic to be successful. The average package has only 8/10ths of a second to gain a customer’s attention in a retail setting.
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Choosing In-Wall Desiccants for Solid Tablets and Capsules
Jad Darsey provides an analysis of desiccant technology, including the history of separate desiccant devices (usually silica or clay) and a comparison of in-wall desiccants available today: Calcium Oxide and DryKeepTM from Sasaki Chemical of Japan.
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