Consumer Insights

New information from consumers!

TricorBraun’s Design & Engineering team continues to build our research library by conducting consumer focus groups and compiling these findings to develop insight-driven design in rigid container packaging. On occasion, we share those findings here.

 

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Consumer & Market Insights: Dispensing Closures: Consumers expressed the drivers behind their Vitamins & Dietary Supplements (VDS) purchase decisions and their preferences for specific VDS package formats.

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Consumer & Market Insights: Lip Balm: Consumers expressed the drivers behind their lip balm purchase decisions and their preferences for specific lip balm package formats.

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Consumer & Market Insights: Foamers: Insights not only allow us to better determine which available stock or custom packaging solution will best meet your brand objectives, but it also provides a foundation for the functionality and aesthetics that win on shelf.

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Consumer & Market Insights: Handleware: Feedback and insights on handleware preferences was obtained for the following categories: Laundry, Household Cleaning and Lawn & Garden.

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Consumer & Market Insights: Hair Care: We asked consumers to evaluate their appreciation for current hair care packaging, including shampoo, conditioner and hair oil products.

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Consumer & Market Insights: Portable Hair Care: We asked consumers to evaluate their appreciation for current portable hair care packaging.

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Consumer & Market Insights: Beverage Concentrates: We recently asked consumers to evaluate their appreciation for current beverage concentrate packaging (bottle, closure, valve and decoration), as well as new bottle designs.

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Consumer & Market Insights: Closures – Dispensing Vs. Non-Dispensing: The goal of this research is to provide our designers with insight into consumer acceptance of and preference for certain packaging innovations.

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Consumer & Market Insights: Child-Resistant Closures: Qualitative focus groups were conducted at our Design & Engineering facility with women between the ages of 30-60 years old, with children, and who were active OTC and nutraceutical users.

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Consumer & Market Insights: Liners: The goal of this research is to provide our designers with insight into consumer acceptance of and preference for certain packaging innovations.

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Consumer & Market Insights: Tubes: We recently asked consumers to evaluate their appreciation for existing and innovative tube packaging solutions.

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Capabilities: Consumer & Market Insight: TricorBraun systematically seeks to better understand global trends and implications as well as identify opportunities to leverage relevant technologies.

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Snapshot Nutraceuticals

Snapshot: Nutraceuticals:The continued focus on health and well-being has spurred a growth in the number of brands as well as the breadth of the brands’ portfolios. Marketers are focusing on new formats (gummies, mints) and targeting formulas to specific consumers to drive category trial and brand loyalty.

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Snapshot: Dishwashing: Consumers are actively looking for pleasantly fragranced hand-washing detergents that are packaged sustainably. Because we are aware of this need within this segment, TricorBraun offers the packaging implications that you need to please your consumers.

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Snapshot: Haircare: With a 10% projected annual growth, the hair care industry continues to focus on experiential, environmentally friendly and visually stimulating and interactive packaging.

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Snapshot: Indoor Tanning: TricorBraun has developed packaging that appeals to those between the ages of 16-29 years old, the largest demographic of indoor tanning customers.

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Snapshot: Nuts & Snack Mixes: Packaging has helped to drive the health appeal of nuts, fruit snacks and snack mixes by incorporating portion control, small & simple sizes, and controlled dispense.

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Snapshot: Pet Products: Convenient, ease of open, sustainable and portable packaging make up some of the most sought after packaging designs in the Pet Products category.

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