Designing For Gen Alpha
Born between 2010 and 2024, Gen Alpha is on track to become the largest generation yet—and their influence is already being felt in the beauty aisle. Fueled by peer-generated content on TikTok and YouTube, these digital natives are exploring skincare and cosmetics younger than ever. They want products that are fun, functional, and above all—safe. Brands that combine playful design with purposeful storytelling will earn their attention early and have the chance to grow with them. Yes, parents still hold the wallets, but Alpha’s preferences are driving demand and reshaping how beauty brands show up on shelf. We’ve highlighted 6 packaging strategies brands can use to stand out with this emerging consumer demographic—and win over their parents in the process.
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TricorBraun’s Snapshots and Insights cover a wide range of packaging-related topics. Click below to get a copy of this insightful Snapshots and Insights report.