TricorBraun Featured in Beverage Industry on Aluminum Packaging Growth
TricorBraun was recently featured in Beverage Industry, exploring how beverage brands are increasingly turning to aluminum packaging as an alternative to traditional materials.
Driven by rising consumer expectations around sustainability and convenience, aluminum continues to gain momentum across beverage categories. 75% of new beverage launches in North America are now packaged in aluminum cans, more than double the rate from five years ago.
Industry experts cited aluminum’s infinite recyclability, lightweight durability, and strong barrier protection against light and oxygen as key advantages. These attributes help preserve flavor and carbonation while delivering portability and fast chill performance consumers expect.
Paige Sopcic, President of CanSource, a TricorBraun company, shared that aluminum demand is being fueled by both consumer and brand priorities.
“Consumers want convenient, right-sized packaging — and are increasingly prioritizing sustainable options — while beverage brands need packaging that is both eco-friendly and eye-catching on the shelf,” Sopcic said.
The article also highlights aluminum’s expansion beyond traditional beer into functional beverages, non-alcohol alternatives, RTD cocktails, water, wine, CBD and THC beverages. Growth opportunities extend into aluminum cups for event venues and resealable aluminum bottles for travel-oriented occasions.
In addition, digitally printed cans are increasing accessibility for emerging brands by offering lower minimum order quantities and faster lead times while maintaining strong shelf appeal. TricorBraun’s recent acquisition of Craft Beverage Warehouse, which operates four Hinterkopf digital printers, reinforces confidence in aluminum’s long-term growth and innovation potential.
Read the full article in Beverage Industry here:
https://www.bevindustry.com/articles/98188-beverage-brands-explore-aluminum-packaging-as-alternative-to-traditional-options
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