September 24, 2019 | 45 | in Laundry Care
Consumers are increasingly savvy on social media and are sharing product photos and reviews with their followers. And while influencers in the beauty, travel and parenting spaces have long reigned, a new set of cleaning influencers has emerged on social media.
Laundry Care Series Part II: Ready. Set. Go. (and Clean): Packaging that Gives On-the-Go Consumers Peace of Mind
August 30, 2019 | 45 | in Laundry Care
Part II: The On-the-Go trend shows no signs of slowing down, and we’re here to help you better understand this consumer.
Laundry Care Series Part I: A 'Spot'-on Guide to Reaching Your Consumers with the Right Packaging Strategy
July 29, 2019 | 45 | in Laundry Care
Part I: How Ecommerce and Packaging Take the “Heavy Load” off the Consumer