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Design for Ecommerce

April 11, 2022 | in Industry News

Design for Ecommerce

Ecommerce sales have increased 11.3% from pre-pandemic levels.

Consumers’ growing embrace of both ecommerce and direct-to-consumer platforms means that companies that haven’t prepared for ecommerce are being left behind. However, with the right packaging solution, sales growth and brand loyalty are achieved in today’s omnichannel world.

Packaging solutions optimized for ecommerce survive the packaging journey, intact and on point with consumer expectations. Important considerations are:

  1. Package Integrity
  2. Consumer Experience
  3. Overall Package Appeal

ECOMMERCE PACKAGE OPTIMIZATION CONSIDERATIONS:

ECOMMERCE PACKAGE OPTIMIZATION CONSIDERATIONS CHART

How does TricorBraun’s Design & Engineering team ensure custom packaging solutions optimized for ecommerce?

Proven Development Process

  • Our award-winning team leverages consumer and market insights to identify what package requirements are needed. Then, deliver cost-effective, manufacturable packaging solutions and ensure successful commercialization by validating and testing the package’s performance.

Supply Chain Collaboration

  • Our Design Engineers partner with Supply Chain early to draw on our deep network of partners in the industry to ensure speed to market and a reliable supply.

Distribution Pre-Testing for Ecommerce and Brick-and-Mortar

  • Our experienced Quality Engineers have the capability to run physical performance tests and pre-test your packaging solution for quality assurance via the distribution channels of ecommerce and brick-and-mortar.

Distribution Pre-Testing for Ecommerce and Brick-and-Mortar

Together, we deliver ecommerce-friendly packaging that lowers costs, improves efficiencies, and increases sales.

Learn more about packaging solutions designed for ecommerce by reading our blog and white paper, and contact us at marketing@tricorbraun.com to get started.

Source

2021 E-Commerce Year In Review (forbes.com)


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