Trending: Premium Packaging

October 02, 2019 | in Liquor and Spirits

Trending: Premium Packaging

Standards are continually increasing as to what constitutes a “premium” spirit product or package. As such, brands are specifically putting the relationship between their bottle and secondary packaging designs under the microscope as they seek additional opportunities to elevate their brand in the eyes of premium consumers.

Patron el Lalique BottleUpping the Luxe Factor

Patrón en Lalique: Serie 1 is a good example of this trend. The product is bottled in a limited-edition French crystal decanter and packaged in a leather-wrapped wooden box that contains accessory drawers and an opening mechanism that resembles a jewelry armoire.

Upgraded Secondary PackagingNolet Dry Gin

As with primary packaging, brands are focusing a good deal of attention on elevating the relationship between bottles and secondary packaging.

Take for example, Nolet’s limited production luxury wooden case, which encompasses a gold button that when pushed, allows the case to easily and effortlessly swing open, revealing a pristine bottle held in place by a magnetized collar.

Inspired Design

Stand-out package designs take cues from overall design trends of the past — inspired by nature, modernism, and generations of vintage design all the way back to the 1920s.

The 1970 Vodka

With graphics Kentucky Peerless Whiskey Bottleinspired by 70s poster art, The 1970 is a ready-to-drink vodka cocktail with packaging that showcases a vintage vibe. (Note: This inspired design received a 2018 AmeriStar Package Award from the Institute of Packaging Professionals (IoPP), which honors innovation and excellence in packaging design.)

Family history in the spirits business inspires craft distiller Kentucky Peerless’ packaging design. The result (a 2018 National Association of Container Distributors’ Packaging Awards Gold Medal winner, beverage category) supports the brand look and feel with a high-end custom bottle and cap.

To elevate the look of your brand via packaging, consider how you might use inspiration from the past to update your bottle design, or offering a more premium or luxe design. Think about how you might use secondary packaging to house a range of your spirits, or a secondary packaging that could create a new brand experience.

Winning in Spirits with Packaging

Spirits brand owners can drive consumer loyalty through packaging that meets consumers preferences and enhances the consumer experience. To achieve this, you need an experienced packaging partner that understands the consumer trends and behaviors that are driving the market. TricorBraun can help you develop meaningful packaging solutions that deliver on consumer preference and ultimately win at the shelf.

Take the next step to win in spirits with packaging by contacting TricorBraun at 800-325-7782 or

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