Press Release

Date: December 11, 2014

Twenty molds completed in six months for winning product line

For Immediate Release


St. Louis, MO; December 11, 2014 – TricorBraun, one of North America’s largest suppliers of jars, bottles and other rigid packaging components, won an award in the WorldStar packaging competition’s Health and Beauty category for hello™, a new oral care product line. 

WorldStar is an international contest open only to packages that previously have won a national or international competition. More than 250 packages were submitted from 37 countries. Judging took place November 19, 2014 at the World Packaging Organisation’s annual meeting in Colombo, Sri Lanka.

TricorBraun Design and Innovation, the firm’s creative section, coordinated the production of 20 completed molds in six months. It evaluated more than 40 vendors before selecting 11 strategic suppliers who provided tooling, manufacturing, decorating, components, assembly and transportation. Through the rigorous development process, TricorBraun’s 18 member “Team hello” directed the efforts of more than 100 individuals throughout North America and Europe who were working on the project.


hello is marketed as Seriously Friendly™, promoting a welcoming greeting rather than the traditional hostile messages –killing, battling and fighting germs—that are embraced by the oral care industry’s established leaders.

hello toothpaste is sold in a unique “tottle,” an upside-down, squeezable bottle, that doesn’t crumple with use like many traditional toothpaste tubes. A novel pastry bag tip in the opening dispenses toothpaste in a unique pattern resembling cake icing. Additionally, the filled tottle does not require a box as with traditional toothpaste packaging.

hello mouthwash is packaged in clear 473ml and 985ml PET bottles that feature a unique curved shape and a “swig-friendly” flavor ring. The base of the bottle is embossed with hello’s trademark slogan: seriously friendly.

The hello breath spray’s portable 7ml package uniformly dispenses the right amount of spray. The container’s collar twists 30 degrees to lock in place with an audible click for leak-proof portability, and it’s unmistakably embossed with the hello logo, making it easy to feel in a purse or pocket.

TricorBraun’s ( primary focus is on the designing, sourcing and supplying rigid packaging components for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals. It has more than 40 offices globally and has one of the largest inventories of rigid packaging components worldwide.

The World Packaging Organisation* is a non-profit international federation of national packaging institutes and associations, regional packaging federations and corporations. It was established to encourage the development of packaging technology and science as well as to promote education and training. It was founded in Tokyo in 1968.

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