Now Trending : August – September 2021
According to data from McKinsey, 75% of shoppers have tried new shopping behaviors during the pandemic. For the 40% who have switched brands, the key driver is “value”. Brands are evolving to meet consumer needs by redesigning products to complement their changing lifestyles and offer more inclusive options. Online shopping remains strong, and sustainability continues to be a major industry influencer. More than half of US consumers are concerned about the environmental impact of packaging and indicate they would consider paying more for brands that demonstrate sustainable value. Going forward, it is imperative for packaging design to account for: sustainability goals, hygiene, safety, as well as ecommerce (including social media) to be successful in the eyes of consumers.
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