Now Trending: Millennials

Millennials – also known as Gen Y – are a generational cohort born between the early 80s and mid-90s. Their behaviors, attitudes, and decisions have been shaped by the two most impactful events in recent history – an Internet boom, and more recently, a worldwide economic recession. Today, Millennials are one of the most connected, educated and diverse generations ever. Due in part to their sheer size, they have economically disrupted and will continue to disrupt countless industries. Millennials crave a global approach to wellness, bespoke experiences, and Instagram-ready products. Learn how packaging responds to the desires of this dynamic consumer group in our report below.

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