Now Trending Monthly: June 2021

The hybrid approach to shopping is here to stay, but product availability on shelf will be key to maintaining consumer traffic in-store. To maintain inventory, retailers will favor a reduced SKU count from brands, but consumer preferences might steer them in the opposite direction. As prices rise for consumers, so will their product expectations. Increased demand for healthy and affordable products is expected. Convenience remains important, but the desire for personalization is growing. Plant-based supplements are on the rise, snacking profiles are evolving, and the wine industry re-evaluates their perception of heavy weighted glass.

Key Take-Aways:

  • Specialty and wellness snacks offer the variety consumers desire 
  • Nutraceutical brands embrace plant-derived ingredients and new product formats 
  • Thoughtfully developed products for Boomers remain an untapped market

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