Now Trending Monthly: March-April 2021

Brand values matter more than ever. According to research from the Vrity Values Return Index “82% of consumers would pay a premium to choose a brand that supports a cause that is important to them, and 43% said they would pay twice as much to support that brand.” Younger consumers want to see their values reflected in their products. Personalizing the package design and using inclusive product messaging is key to reach them.

Assortment and variety are expected to make a comeback, both in store and online. Right-sized and on-the-go packaging provides convenience and will become more in-demand as consumers begin to revert to pre-pandemic shopping habits. Private label continues to expand, at the request of the consumer. And eco-friendly products with sustainable packages continue to dominate new product launches.

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