Thought Leadership
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The Lasting Impact of COVID-19 on Package Design
It’s clear that 2020 reshaped our view of the world and how we interact within it, but how exactly has this shift in our behaviors and our routines impacted package design?
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How COVID-19 Accelerated the Health and Wellness Macrotrend
The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition.
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Straight and Neat: Trends Influencing Consumers’ Thirst for Spirits
2017 was a very good year for the spirits market. And there is no indication that the pours are stopping soon.
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10 Key Trends Impacting Your Ecommerce Packaging Strategy Now
With online sales of consumer packaged goods (CPG) growing at a rate of more than 50% year over year1, an ecommerce packaging strategy is a necessity. Yet, while we know CPG brand teams have thoroughly explored the shift from brick-and-mortar to ecommerce, most brands tell us they are repurposing packaging from the shelf to ecommerce channels with little change.
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EZ Scoop: An Ergonomic Review
Consumers hate to dig their hand into the powder to retrieve the scoop – not only does this compromise hygiene but it leaves a mess!
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Is Airless Right For Your Brand And Products?
What if I told you there is a dispensing technology system that can extend the shelf life of products, including organic products, without negatively impacting the quality?
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Material Selection Can Be An Intricate Maze
There are a myriad of options to choose from, and the material choices for your package need to fit together, not only to meet the demands and requirements of the packaging contents, but also to provide the stability and compatibility for your package to function in harmony.
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Using Smart Packaging Strategy to Break Through the Nutraceutical Noise
Consumers across generations demonstrate opportunities for nutraceuticals in their lives, but with different drivers and needs, understanding the motivation behind each one is as important as the eventual product solution.
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Choosing In-Wall Desiccants for Solid Tablets and Capsules
An analysis of desiccant technology, including the history of separate desiccant devices (usually silica or clay) and a comparison of in-wall desiccants available today: Calcium Oxide and DryKeepTM from Sasaki Chemical of Japan
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Bring Innovations to Market
Package design thrives on innovation. Brand owners are continually looking for new ways to outshine the competition, and package designers and manufacturers are continually looking for innovations that will help them do so.
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Addressing Panel Sink in Plastic Bottles
Joseph Haun helps understand how panel sink occurs and what you can do about it.
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How Innovative Package Design Powers Packaging
In the last half of the 20th century, the life of the shopping consumer was becoming increasingly crowded with activities, the shelf-appeal “moment of truth” was becoming shorter and the competition for attention was intensifying. Product branding through packaging was booming, and innovation in package design was thought of almost exclusively as the creation of dynamic, eye-catching packaging with strong shelf presence.
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Designing a Package
According to Craig Sawicki, Executive VP of Design and Innovation, good packaging must combine the provocative and pragmatic to be successful. The average package has only 8/10ths of a second to gain a customer’s attention in a retail setting.
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Options For Contract Packaging
Rigid packaging is inherently fluid in its applications. However, this flexibility brings with it a number of options that need to be understood and considered ...
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TricorBraun’s proven process will guide your packaging decisions from napkin sketch all the way to the retail shelf. Click below to get started.