Blog

With the coffee and craft beer categories becoming increasingly saturated, the craft spirits category is emerging as the next big thing.

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A positive consumer experience will lead to repeat purchases and ultimately, brand loyalty. Here are three functional trends in ecommerce packaging that can add value for consumers.

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We’d be hard-pressed to find a consumer packaged goods (CPG) team who hasn’t discussed the shift from brick-and-mortar to ecommerce, yet most brands tell us they are repurposing packaging from the shelf to ecommerce channels with little change.

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