Date: May 12, 2010
TricorBraun Coordinates Packaging Redesign
by TricorBraun Administrator
For AG Hair Cosmetics, marketing a winning result begins with an exceptional product and ends with an outstanding package.
TricorBraun helped the Vancouver firm enter its third decade by supplying packaging and components for the re-design of six product lines. The greatest challenge was achieving a uniform appearance so each package appeared to have come from a single factory, using the same substrate and a uniform method of applying the decoration.
In actuality, five different manufacturers employed five different substrates for a total of 42 different combinations of closures, pumps bottles, jars and tubes.
To achieve a pearlized appearance for its containers, AG converted to co-extruded bottles and tubes from a mono layer. New substrates included HDPE, MDPE, PP, PS and PET.
AG Hair Cosmetics re-designed six containers. The above photo shows only five containers.
TricorBraun (www.tricorbraun.com) is one of the world’s leading suppliers of packaging. It has 34 offices in the United States, Canada, Mexico and Asia.
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EDITOR’S NOTES: TricorBraun is headquartered 10330 Old Olive St. Rd., St. Louis, Missouri 63141-7808, TEL: (314) 569-3633. For additional background information, check the company web site at www.tricorbraun.com or email us at using our online contact form.