Date: June 29, 2011
TricorBraun Sourced Bottle Toasts City Skylines
by Michael L. Drohlich
Buildings from world-famous skylines provided the inspiration for the custom-designed bottle created for New Artisan Spirits and sourced by TricorBraun, one of North America’s largest suppliers of rigid packaging.
New Artisan Spirits, Houston, Texas, recently launched Roxor, a new Gin that was conceived to meet the public’s rising interest in unique spirits that are distilled in limited quantities.
Roxor was formulated by a James Beard-award-winning chef with a PhD in biochemistry. His partner, a former Coca-Cola marketing executive, wanted a bottle, “That toasts the world’s most prominent architects and their architecture that commands the skylines of the world’s greatest cities.”
The 750-ml bottle is made with cosmetic grade super flint glass and was manufactured by artisan glass-makers in Mexico City. It uses a 33-400 custom light-weight polypropylene continuous thread closure that is embossed with the spirit’s name. A flat, window-pane relief designed at the bottle’s waist serves as a grip and provides a space for the two-pass silkscreen label. The bottle’s parting-line is placed on a diagonal so it cannot be seen across the face.
The company is planning to introduce a 1.75-liter bottle that shall be taller and wider than its 750-ml counterpart; however it will maintain the same scale.
TricorBraun, (www.tricorbraun.com) has over 40 locations in the United States, Canada, Mexico and Asia. The company’s primary focus is on packaging for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals.