Date: September 13, 2012
TricorBraun Designs New Bottle For New Concept
by Michael L. Drohlich
For Immediate Release
A new concept in the fortified waters category required an equally unusual bottle. TricorBraun Design and Engineering created a distinctive container that is as uncommon as the product it holds.
Vitamin Squeeze is a nutrient enriched water enhancer that the consumer adds to a glass of tap water. The one-of-a-kind product is sold in a custom-designed, inverted bottle, also the first-of-its-type in the waters category.
The inverted, eight ounce bottle is manufactured with PET, employs a 38-400 neck finish and uses a polypropylene inverted valve. The container is silver and gold, and its embellishments include a full-body shrink wrap sleeve along with a silver and gold closure.
Now sold in Safeway, Bashas and Albertsons stores, Vitamin Squeeze Water Enhancer is available in four flavors: tropical citrus, fruit punch and acai-grape-pomegranate and peach green tree.
Vitamin Squeeze is manufactured by Ecosentials, LLC a Phoenix-based firm.
TricorBraun Design and Engineering creates—without charge—custom designed, award-winning packages for companies that purchase containers from TricorBraun. It provides solutions for new products, imaginative functional specifications and unique branding objectives.
TricorBraun (www.tricorbraun.com) with sales approaching $1 billion, is one of North America’s largest providers of jars, bottles and other rigid packaging components. The company has more than 40 locations in the United States, Canada, England, Mexico and Asia. TricorBraun’s primary focus is on packaging for: personal care; nutritional supplements; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals.
# # #