Date: September 28, 2012
TricorBraun Drives Success With Corporate Intelligence
by Michael L. Drohlich
For Immediate Release
Access to corporate, industry and customer information by employees throughout TricorBraun is an essential aspect of the growth strategy for one of the world’s largest suppliers of bottles, jars and other rigid packaging components.
“By making relevant information available and understandable, we can make smarter, and faster decisions that help our customers win, Keith J. Strope, company president and chief executive officer said.
“The strategy, while eminently successful, presents an ongoing challenge. We are quickly approaching one billion dollars in sales and have a worldwide network of offices and suppliers. The ability to make emerging information available throughout the company is a top priority—both for our branch offices that service our customers as well as for those of us in the corporate office.”
To address the challenge, TricorBraun’s corporate intelligence program took a step forward with the launch of a new Enterprise Resource Planning (ERP) endeavor that integrates every aspect of internal corporate information, and then combines it with supplier, customer and industry information. The data is made available throughout TricorBraun, in addition to providing pertinent information to customers and suppliers.
With real-time, company-wide information, the new system opens the door for an increasingly intelligent sales group and greater efficiency by improving current operations and addressing future choke points.
Soon, sales personnel will access the system through their smart phones and have immediate insight to customer requirements in addition to unmatched sourcing possibilities.
The new ERP system communicates more effectively with customers and suppliers.
The system also improved TricorBraun’s treatment of foreign currency and its capacity for multi-language communication.
It provides enhanced detail to customers and the company’s branches about available inventory and delivery schedules.
The new technology supports TricorBraun’s acquisition strategy by quickly accepting data from the acquired company, and it is easily learned by new employees.
TricorBraun’s (www.TricorBraun.com) primary focus is on packaging for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals. It has more than 40 offices in the United States, Canada, Mexico and Asia.