Super Bowl ad encourages consumers to turn water off while brushing

Volume 10, Issue 1

In This Issue:

  • Picking the right green claims
  • SUSTAINABLE EFFORTS

    Super Bowl ad encourages consumers to turn water off while brushing

    A 30-second video, Save Water, encourages viewers to turn off the faucet while brushing their teeth and save an average of four gallons of water with each brushing.

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  • Picking the right green claims
  • SUSTAINABLE EFFORTS

    The most sustainable package is not always the most obvious choice

    In line with the EPA’s waste prevention hierarchy, source reduction and recycling continue to play important roles in packaging waste reduction and material conservation as well as lower energy consumption and greenhouse gas emissions.

    Read More >
SUSTAINABLE EFFORTS >

Super Bowl ad encourages consumers to turn water off while brushing

A 30-second video, Save Water, encourages viewers to turn off the faucet while brushing their teeth and save an average of four gallons of water with each brushing. The video, the first Super Bowl ad for the Colgate brand, serves as a reminder that #EveryDropCounts in a world where water is becoming a scarcity.

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“For Colgate, water is such an intimate part of the brand experience,” explains Scott Campbell, general manager, Integrated Marketing Communications, North America at Colgate-Palmolive Co., New York, NY. “We want to do our part to encourage consumers to get involved in our global effort to conserve water, especially when brushing their teeth.”

In addition to the Save Water video, Colgate is partnering with Jim Harbaugh, head football coach at the University of Michigan, Ann Arbor. As a former head coach of the San Francisco 49ers and California resident, Harbaugh and his family have firsthand experience living with water shortages.

“As a father of six, I know how long the water stays on when our family brushes their teeth. Having lived in California, I also know the impact a water shortage can have, making this pledge that much more important to me.”

To make a personal pledge to save water, use #EveryDropCounts or visit www.colgate.com/EveryDropCounts. Each pledge signifies four gallons of water being saved.

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SUSTAINABLE EFFORTS >

The most sustainable package is not always the most obvious choice

In line with the EPA’s waste prevention hierarchy, source reduction (lightweighting and downgauging) and recycling continue to play important roles in packaging waste reduction and material conservation as well as lower energy consumption and greenhouse gas emissions.

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As a result, packaging discards dropped 26.5% between 1994 and 2013, shrinking packaging’s share of the solid waste stream from 36% to 30%, according to EPA and Census Bureau statistics (as quoted in A Study of Packaging Efficiency as It Relates to Waste Prevention). At the same time, the amount of packaging materials recovered for recycling grew 55.8%, boosting the recovery rate from 33.5% to 51.6%.

The Packaging Efficiency report compares the amount of packaging required to deliver a given amount of product for 300 containers in 56 grocery categories. An update of studies done by The ULS (Use Less Stuff) Report in 1995 and 2006, the January 2016 report gives credit for source reduction, recyclability and use of recycled materials and shows the best product-to-package ratio, may not always be the most sustainable choice.

That said, general, larger and lighter packages generally have an advantage, giving impetus to the ongoing transition from rigid containers to lighter flexible packaging. Sustainability points also are gained by refillable packages and dry mixes and concentrates, which eliminate the bulk and weight involved with ready-to-use, liquid products.

However, rigid packaging enjoys a higher recycling rate. According to the Study, “This is especially true for steel and aluminum cans, beverage bottles made from polyethylene terephthalate, high-density polyethylene and glass, and paperboard cartons.” These materials were collectively recycled at a rate of 34.2% in 2013, up significantly from 25.7% in 2005. However, many containers still end up in the landfill because collection points are still relatively scarce for containers emptied outside the home. “Consumers need to be motivated to either bring these packages home for placement in their recycling bins, or provided with easy-to-find out-of-home recycling collection sites,” the Study observes.

The Study also notes the need to pay attention to social trends like interest in active, healthier lifestyles when selecting a packaging format. For example, packaging that provides convenience and portion control may be the more sustainable choice even though it means more packaging or fewer opportunities for recycling. Robert Lilienfeld, editor ULS Report, explains:

“In general, the environmental impact of food is up to 10 times greater than the impact of its packaging. So, a bit more portion control or ready-to-eat food…can actually reduce waste, as these packages ensure that the food inside is actually eaten rather than thrown away.”

So, the study concludes, product-to-package ratio shouldn’t be the only criteria in packaging format selection. “…the protective and functional capabilities of a specific package are crucial factors in determining overall economic environmental and social performance.” For more information, visit http://use-less-stuff.com/.

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SUSTAINABLE EFFORTS >

Household cleaner brand earns Cradle to Cradle® Product Innovator Award

 

Werner & Mertz, Mainz, Germany, has been awarded the Cradle to Cradle® Product Innovator Award for its Frosch brand of Cradle to Cradle-certified household cleaners. The Product Innovator Award from the Cradle to Cradle Products Innovation Institute, San Francisco, CA/Venlo, The Netherlands, recognizes companies that manage production in closed loops to maximize sustainability.

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“The international recognition that comes with the Cradle to Cradle® Product Innovator Awards validates once again the demands we make of our self-imposed quality standards, and ourselves,” says Werner & Mertz CEO Reinhard Schneider.

Frosch products offer “green cleaning without compromise,” work as effectively as chemical cleaners, contain sustainably sourced natural ingredients and renewable and high biodegradability surfactants and they rely on environmentally friendly packaging. Ezzi Imports, Bronx, NY, serves as the exclusive importer of Frosch products in the United States. For more information, visit www.froschusa.com.

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SUSTAINABLE EFFORTS >

Body Shop sets aggressive CSR goals

The Body Shop, London, UK, plans to achieve 14 ambitious corporate social responsibility (CSR) goals by 2020. The, Enrich Not Exploit ™ commitment embraces the ethical principles on which the cosmetics and skin care company was founded and includes specific, measurable targets.

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“The Body Shop’s 40th anniversary is the perfect time to reassert our aim for leadership in ethical business,” states Jeremy Schwartz, chairman and CEO, The Body Shop, which was acquired by L’Oreal in 2006. He explains: For us, being truly sustainable means shaping our business to work in line with the planet’s natural systems so they can replenish and restore themselves. With our Commitment we’re challenging ourselves to go further than we’ve ever gone before to make a real, sustainable and positive difference. We have set ourselves a significant goal to be the world’s most ethical and truly sustainable global business. The Body Shop can be both a force for good and a successful, profitable business.”

The goals fall under three pillars – enrich our people, enrich our products and enrich our planet.

Enrich Our People
1. Double our Community Trade program from 19 to 40 ingredients and help enrich communities that produce them
2. Help 40,000 economically vulnerable people access work globally
3. Engage 8 million people in our Enrich Not Exploit™ Commitment mission, creating our biggest campaign ever
4. Invest 250,000 hours of our skills and know-how to enrich the biodiversity of our local communities

Enrich Our Products
5. Ensure 100% of our natural ingredients are traceable and sustainably sourced, protecting 39 square miles (10,000 hectares) of forest and other habitat
6. Reduce year-on-year the environmental footprint of all our product categories
7. Publish our use of ingredients of natural origin, ingredients from green chemistry and the biodegradability and water footprint of our products
8. Develop an innovation pipeline that delivers pioneering cosmetic ingredients from biodiversity hotspots and which helps to enrich these areas

Enrich Our Planet
9. Build Bio-Bridges, protecting and regenerating 29 square miles (7500 hectares) of habitat helping communities to live more sustainably
10. Reduce the environmental footprint of stores with every redesign or renovation
11. Develop and deliver three sustainable packaging innovations
12. Ensure that 70% of total product packaging does not contain fossil fuels
13. Power 100% of stores with renewable or carbon-balanced energy
14. Reduce by 10% the energy use of all 3,000+ stores worldwide every year

To achieve these goals, “We’ll continue to work in partnership with suppliers, NGOs, academics, governments and other businesses to deliver the innovation and changes needed to make our ambitions a reality,” states Chris Davis, international CSR and campaigns director, The Body Shop. For more information, visit www.thebodyshop-usa.com/change.

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SUSTAINABLE EFFORTS >

Publications offer sustainability advice

Publications from AMERIPEN (American Institute for Packaging and the Environment), Oakbrook Terrace, IL, and the International Society for Pharmaceutical Engineering (ISPE), Tampa, FL, help consumers and the life sciences industry achieve new levels of sustainability.

AMERIPEN’s Personal Care Packaging: Safety, Convenience & Sustainability brochure explores the most sustainable choices for personal care and beauty products. Recommendations offer consumers guidance about recycling, matching size to use and purchasing refillable systems for products like liquid soap, shampoo and conditioner.

ISPE’s Sustainability Handbook provides information and examples to help teams in the life sciences industry understand sustainability criteria. The Handbook:

  • Provides a reference point for sustainability in the life sciences industry
  • Delivers a global pharmaceutical sustainability baseline
  • Presents research directions to project teams such as product or facility development
  • Supplies a route map to international legislative conditions
  • Serves as an informative and easy-to-use guideline

Priced at $145 for members and $450 for non-members, the Handbook may be downloaded at www.ispe.org.

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SUSTAINABLE EFFORTS >

Third-party shipping service wins sustainability award

Wrap & Send Services, Cincinnati, OH, wins 2015 Emerald Award for Sustainability in the Packaging Category from Emerald Brand, Syosset, NY. Wrap & Send supplies major retailers and other clients with in-house packaging and shipping personnel and 100% recycled corrugated boxes, tissue paper and other environmentally friendly packaging elements sourced from Emerald Brand.

As a result in 2015, Wrap & Send and two customers, Bloomingdales and Saks Fifth Avenue, saved 2,776 trees, diverted 539 pounds of landfill waste, conserved 1.1 million gallons of water and 653,354 kilowatt hours of electricity, and reduced 163 equivalent tons of carbon dioxide.

The Emerald Sustainability Program provides participants like Wrap & Send with annual Environmental Impact Statements that calculate how many trees, gallons of water, pounds of landfill waste, electricity, plastic and carbon dioxide were saved by using Emerald products versus traditional materials. Emerald Brand produces Tree-Free™ and petroleum-free tissue and food service products and earth-friendly cleaning and packaging solutions. For more information, visit www.emeraldbrand.com and www.wrapandsend.com.

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SOURCE REDUCTION >

Ball lightweights aerosol can

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New G3-HD steel aerosol can from Ball Corp., Broomfield, CO, weighs less than its predecessors. The two-piece can, manufactured via a coil-to-can process, features an integrated dome and high-definition, eight-color graphics. Sidewall thickness can be controlled to meet specifications for food or household products. Infinitely recyclable, the G3-HD steel aerosol container is available in multiple sizes.

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RENEWABLE >

Veritiv produces paperboard from sugar cane waste

The Packaging Solutions Group of Veritiv Corp., Atlanta, GA, converts 100% pure sugar cane bagasse, into Earth Pact Sugar Cane Paperboard in a bleach-, chemical- and dye-free process.

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Environmental pluses include use of bagasse, an agricultural byproduct of sugar manufacturing, and the fact that sugar cane itself grows rapidly year-round and is harvested every 12-14 months. Exclusive to Veritiv, Earth Pact Sugar Cane Paperboard was developed in partnership with Carvajal Pulp and Paper, Cali, Colombia. With moisture- and grease-resistant grades available, applications include packaging for foods, cosmetics and other products. For more information, visit www.veritivcorp.com.

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ABOUT THE AUTHOR >

Hallie Forcinio has covered packaging-related environmental topics for more than 25 years, first as an editor on Food & Drug Packaging magazine (now Packaging Strategies) and more recently as a freelance packaging journalist and principal of Forcinio Communications, an editorial services firm. “My interest in the environment dates back to a high school government class,” she notes. “I was collecting glass, newspapers and aluminum cans for recycling long before my community had a curbside recycling program.” In addition to preparing the TricorBraun Sustainability Times, she contributes articles to numerous trade publications including Pharmaceutical Technology, Dairy Foods, National Provisioner and Healthcare Packaging. She also has served as editor of the PACK EXPO Show Daily.

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