A Make It Or Break It Deal
The type of closure on any container can easily make or break the performance of that package. And while its basic function is to properly seal the container, the closure actually does much more. With the right closure and liner combination, a package is resistant to breakage, leakage, shipping and storage issues while maintaining freshness, flavor, odor control, product safety and more.
Far from being just a decorative extra, closures have become a major design and functionality feature of modern packaging. Made with exacting precision to protect the package’s contents, closures also provide evidence of tamper-resistance, child safety features and dispensing functionality. Designed to fit the top – or “finish” – of the container, creating a closure system for a specific material, thread style and other fitments is a science that requires expertise and resources to perfect.
Increasingly, marketers are turning to innovative jars to help boost shelf appeal and differentiate their brands. With recent innovations in dispensing jar lids, these packaging solutions have become compelling.
TricorBraun Design & Innovation helped a venerable brand update their packaging with a contemporary, simpler and more colorful look while maintaining a link to their classic image.