Consumers are seeking out moral brands now more than ever before, and that includes for their pets! With a focus on both environmental and social responsibility, consumers expect brands to implement packaging strategies focused on responsibility, authenticity, and transparency.


87% of consumers have a more positive image of a company that supports social and environmental issues.
– Cone Communications CST Study 

Pet Care companies should consider reduced materials, refillable formats, recycled or recyclable solutions, and on-pack product traceability to resonate with consumers and drive brand loyalty. Download our report to learn more.

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