With an estimated 25 million people in the United States suffering from heartburn and indigestion daily, Relief OTC™ set out to create a fastacting liquid antacid to help these consumers. Relief OTC™ is an FDAcompliant, over-the-counter antacid that combines proven ingredients in a convenient portable bottle. Taken only when needed, Relief OTC™ gives consumers a clear, great-tasting liquid that provides instant pain relief while other brands competing in this market offer thick, chalky solutions.
With recalls of several popular antacids in this $7.6 billion industry, many consumers are switching to different brands. There are many attributes that consumers seek when shopping for an antacid product. Research has shown that heartburn sufferers are looking for something that is fast-acting, with few or no side effects and easy-to-use. Relief OTC™ kept all of this in mind when working with Mold-Rite Plastics and TricorBraun to design their unique, innovative packaging.
In an effort to offer an easy solution for customers, the Tummy Company worked with the packaging experts at TricorBraun to develop a unique custom package that would work with a Lift N’ Peel® liner and be tamper-evident. After evaluating closure options and realizing the added benefits of production line efficiencies and compliance with the Lift N’ Peel liner, TricorBraun designers selected Mold-Rite Plastics’ 33mm ribbed side, smooth top continuous thread closure to complete the package.
“TricorBraun and Mold-Rite Plastics’ customer service is superior to the competition. They worked with us from the beginning, even before the company was prepared to introduce Relief OTC™ to market. They were true partners throughout the product development process,” notes Jim Marini, President & CEO of Tummy Company. He adds, “Since we have gone into production, TricorBraun and Mold-Rite Plastics have provided outstanding service and flexibility, making it easier for our company to focus on further expansion in the industry.”
The Relief OTC™ package combines a continuous thread closure with a Lift N’ Peel liner giving the bottle an updated look while providing a tamper-evident feature. For additional safety, an external tamper-evident sleeve covers the closure and offers an option to add promotional messaging to the top of the package. These features combine to make Relief OTC™ stand out on the shelf.
“Knowing that tamper evidence and added safety were essential, combined with the need to offer promotional opportunities as the new package was introduced to the market helped us to recommend the right closure and liner options for Relief OTC™,” said Christina Campbell, sales director at Mold-Rite Plastics.
“Watching Relief OTC™ grow from concept to store shelf has been a rewarding process,” stated Mike McQuilliams, packaging consultant at TricorBraun. “Thinking about packaging early in the product’s development helps us to not only fully understand the package’s requirements but also deliver shelf impact which is particularly important when entering the market.”
—Mike McQuilliams, Packaging Consultant, TricorBraun
The Tummy Company’s goal was to provide unique packaging that represents Relief OTC’s innovative ideas, and that is exactly what they did. MRP’s CT closure gives consumers a simple way to consume the product with its easy-to-open ribbed closure, which worked well with a Lift N’ Peel liner. Relief is as simple as open, drink and done.
Three trusted closure manufacturers have joined together to deliver greater value for customers. Mold-Rite Plastics, Stull Technologies and Weatherchem are united providing an expanded product portfolio, multiple manufacturing locations, in-house tooling, outstanding innovation, unmatched flexibility and responsiveness. The company’s complete line of products offers a single source for the broadest range of closures ideal for a wide variety of markets. Whether designing or selecting packaging for a new product, or revamping the design of an existing product, Weatherchem, Stull, and Mold-Rite Plastics have the closures that consumers love. For more information please contact Aimee Weber in the Marketing Department at 330-405-7765 or e-mail firstname.lastname@example.org.
Tummy Company, Inc., headquartered in Phoenix, AZ, manufactures and markets Relief OTC ™ antacid. This is a fast-acting liquid that begins fighting indigestion and heartburn quickly. Offered in a convenient 4 oz. or 12 oz. bottle, Relief OTC can be found at various retailers like Walgreens, CVS, Meijer, etc. For more information, visit www.reliefotc.com.
TricorBraun Design & Engineering Group is a business unit of TricorBraun, one of North America’s leading providers of rigid, corrugated and flexible packaging. Our team’s primary mission is to design, engineer and manage the development, production and commercialization of custom packaging solutions for personal care, cosmetics, healthcare, food and beverage, industrial household chemical and animal health products. It is supported by TricorBraun’s more than 40 offices globally, holding one of the largest inventories of rigid packaging components worldwide.
For more information about TricorBraun Design & Engineering Group, please contact Charmaine Laine, Marketing Communications Manager, at email@example.com or 630-645-1208.