Date: September 17, 2018
TricorBraun to Demonstrate How CPG Brand Owners Can Develop E-Commerce Packaging Solutions That Win Consumer Loyalty at Inaugural E-Pack Summit
Becky Donner, TricorBraun’s Senior Vice President of Marketing, Design & Engineering, to Present at New Conference Focused on Packaging for E-Commerce
Oak Brook, Ill., September 17, 2018 – Becky Donner, senior vice president of Marketing, Design & Engineering at global packaging leader TricorBraun, will discuss e-commerce opportunities for consumer packaged goods (CPG) brand owners at the inaugural E-Pack Summit in Chicago on September 18. She will demonstrate why an understanding of consumer behaviors can help brand owners better understand the packaging features and functionalities that will lead to sustained brand loyalty.
Donner will present “E-Commerce Growth & Consumer Behavior: What Packaging Providers Need to Know Today to Win Tomorrow” at Smithers Pira’s E-Pack, the first cross-sector conference focusing on technical discussions around leveraging the packaging industry to fulfill the growing e-commerce market.
“With e-commerce driving nearly all of U.S. CPG growth1, an e-commerce packaging strategy is a necessity,” said Donner. “Yet many CPG brands tell us they are repurposing packaging from brick and mortar to e-commerce channels with little change, risking a myriad of costly challenges, and creating a less than ideal experience for the consumer. Packaging for e-commerce requires brand owners to recognize how the consumer journey has evolved and winning in e-commerce means taking a more holistic approach to package development if brands want to drive sustainable growth and brand loyalty.”
TricorBraun is a global packaging leader, providing innovative solutions across a wide array of customer end markets in plastic and glass containers, closures, dispensers, tubes and flexibles. TricorBraun operates from more than 40 locations throughout North America and around the world. Our award-winning Design & Engineering Center provides forward-thinking design, driven by consumer insight, market understanding and creative solutions. Other services include global sourcing, manufacturing oversight and global supply chain programs.
Contact: Jennifer Frighetto
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1 Nielsen Total Consumer Report, November 2017