Botanica Bronzing Lotions
TricorBraun Design for New Botanica Bronzing Lotions Packaging Wins GDUSA and NACD Awards
Swedish Beauty’s Botanica bronzing lotions are premium all-natural products, healthy for the skin and designed to produce streak-free bronzing. The company’s two newest products –– Sweet Escape and Green with Envy –– were introduced in November 2013 in packaging designed by TricorBraun Design & Innovation to project those natural qualities.
The packaging subsequently earned a 2013 American Package Design Award from GDUSA (Graphic Design USA) and a Bronze Award in the Cosmetics & Personal Care category of the 2014 NACD (National Association of Container Distributors) Packaging Awards.
The Botanica brand focuses on products that are green, healthy and eco-friendly, and 95% natural. The new Sweet Escape lotion is completely nut-, gluten-, paraben- and silicone-free. Both of the lotions also feature a Boosted BioBronze™ Blend that combines four natural ingredients –– cocoa, orange, angelica root and banana extract — enhancers of the user’s natural skin color, helping to increase pigment production for darker skin.
Given the brand’s focus on such natural ingredients and bronzing processes, Swedish Beauty wanted the packaging for these unique products to project a natural look. To achieve this, TricorBraun combined a sleek HDPE (high-density polypropylene) bottle with a modern closure design that reflects Swedish Beauty’s natural intention. The design features a flip-top closure sitting atop a long collar with a wood grain finish. The wood decoration provides a direct link to the brand’s natural positioning.
“These are products designed to be used in tanning beds, usually in high-end salons,” points out Carly Griffin, Assistant Brand Manager for the Botanica products, “and so most of the vitamins and other ingredients are designed to naturally moisturize and hydrate the skin and naturally boost the skin’s color during tanning.”
The bottle is produced by TricorBraun vendor partner Poly-Tainer Inc. and is labeled with a shrink label carrying graphic designs by Swedish Beauty designer Christiann Cauley and produced by McDowell Label. The neck decoration was produced overseas through TricorBraun International, who also worked closely with the overseas manufacturer to create the neck mold that accommodates the long closure collar.
TricorBraun Design & Engineering Group is a business unit of TricorBraun, one of North America’s leading providers of rigid, corrugated and flexible packaging. Our team’s primary mission is to design, engineer and manage the development, production and commercialization of custom packaging solutions for personal care, cosmetics, healthcare, food and beverage, industrial household chemical and animal health products. It is supported by TricorBraun’s more than 40 offices globally, holding one of the largest inventories of rigid packaging components worldwide.
For more information about TricorBraun Design & Engineering Group, please contact Charmaine Laine, Marketing Communications Manager, at firstname.lastname@example.org or 630-645-1208.
Click the button below to download a PDF of this case study