Wellness Packaging Solutions

The wellness industry is booming, with the demand for vitamins, supplements, and other wellness products continuing to grow at a rapid pace. As consumers increasingly focus on maintaining healthy lifestyles, the need for effective, attractive, and sustainable packaging for wellness products has never been greater. Whether you’re offering tablets, powders, or other supplement forms, choosing the right packaging is a critical part of delivering a product that meets both functional and aesthetic standards. At TricorBraun, we specialize in providing tailored wellness packaging solutions to ensure that your product stands out in a crowded marketplace.

Consumers are actively searching for products that can help them manage stress, improve sleep, and enhance their overall well-being.

• In the US, 47% of adults who suffer from stress/anxiety say they are willing to try new alternative approaches to stress management [Mintel]

However, with a lack of regulation in the supplement industry, consumers are becoming more skeptical of product claims.

•  60% of consumers prefer clinically proven claims while 20% value clean and organic claims. [McKinsey]
• Prioritize clinically proven claims and transparency about ingredients and production processes. Consider all areas of the package as a canvas to delight the consumer and prioritize formats that maximize decoration area.

Opportunity for Brands

Challenge the status quo with new product formats that drive improved consumer experiences.

Opportunity for Packaging

Focus on lightweight solutions that maximize portability, streamline consumption routines, and create small moments of joy.

Key Packaging Directions for 2025 and Beyond

As consumer awareness of environmental issues continues to grow, eco-friendly packaging options are becoming an essential consideration for wellness brands. At TricorBraun, we offer a range of sustainable packaging solutions, from recyclable containers to packaging made from post-consumer recycled (PCR) content. These options not only reduce your product’s environmental impact but also appeal to today’s environmentally conscious consumers.

Eco-friendly packaging is more than just a trend—it’s a strategic choice that can elevate your brand and demonstrate your commitment to sustainability. By choosing green packaging solutions, you can minimize your carbon footprint while also benefiting from innovative packaging technologies that meet your product’s specific needs.

Sustainability 

• Refill-a-rama: brands embrace circularity with reusable packaging to reduce waste
• Plastic-free: manufacturers squeezed by both legislation and consumer preferences swap out single-use plastic packaging in favor of aluminum or glass

 DID YOU KNOW?

Aluminum has one of the highest recycling rates globally.

The Value of Custom Packaging Design

Custom packaging design is one of the most effective ways to differentiate your wellness product in the marketplace. A well-designed package not only improves functionality but also communicates the value and quality of your brand. Whether you need a unique shape, custom label, or specialized features like tamper-evident seals or child-resistant caps, our team can help bring your vision to life.

Our experts work closely with you to develop packaging that speaks to your audience, fits your product’s needs, and supports your brand’s identity. Custom design ensures that your product stands out on the shelf, builds consumer trust, and creates a memorable unboxing experience.

Graphics & Decoration 

• Pastel palettes: soothing colorways satisfy a need for emotional calm
• Bold geometry: simple shapes that boost packaging distinctively and aid shelf presence
• Chunky type: typography takes on an audacious, but approachable personality

At TricorBraun, we understand that the right packaging is vital to the success of your wellness products. With a comprehensive range of packaging solutions—from bottles, jars, and flexible containers to fully customized designs—we are your one-stop shop for all your wellness packaging needs. Whether you’re launching a new product or enhancing an existing one, our team of experts is here to support you every step of the way.

Learn more about how we can help elevate your wellness brand and what macro trends we are following.