Convenience & Sustainability Collide

After taking a back seat to safety, sustainability initiatives have emerged stronger than ever. Consumer demand for sustainable brands is stronger than ever, but they still expect convenience. Package formats must ensure both. We examine the six ways the collision of these two trends have presented in consumer packaged goods. The meaning of convenience is also evolving. While ease and accessibility are expected, consumers also desire personalization. We examine six ways the collision of these two trends have presented in consumer packaged goods.

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