Home Care: Value-Driven Package Implications

Consumers are keeping a watchful eye on their finances in 2023. With soaring prices caused by inflation and the economic consequences of global unrest, consumers are evaluating and shifting spending patterns to prioritize their purchases.

For example, 74% of consumers are trading down to get more for their money. Simultaneously, consumers are staying loyal — or even trading up — to brands that are environmentally responsible or that provide worthwhile experiences related to wellness, convenience, and indulgence.

Essentially, the notion of a “value-driven consumer” varies based on what they deem beneficial. Whether name brand or private label, home care brands must have a packaging strategy that delivers perceived consumer value to differentiate themselves from the competition and maintain — or even increase — market share.

Here are four ways home care brands deliver value that resonates with consumers.