Meet Your Coffee Consumers
Consumers are looking for visual cues––packaging that aligns with preferences for natural ingredients and craft production to help them make decisions at shelf. Coffee brands must provide products that address consumer cravings for craft qualities (provenance transparency, artisanal, and authentic) and their eagerness to learn about coffee through labeling, discovery kits, and websites.
Tap into consumer profiling for insight into lifestyle, desires, and preferences plus current and frequently used packaging formats.
Download our report to learn more.
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