Now Trending: Baby Boomers

Baby Boomers, a generational cohort born between 1946 and 1964, were the first generation born in the years following World War II. Boomers grew up with more favorable financial circumstances than younger generations and have more spending power today than Millennials or Generation Z. They are often overlooked but harbor big opportunities. Never before has there been a time like this in terms of the changing balance between old and young with Boomers set to hugely impact the market. Boomers crave accessibility, empowerment, and socially responsible brands and products. Learn how packaging responds to the desires of this dynamic consumer group in our report below.

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