Pet Care: Value-Driven Package Implications

With the current economic uncertainty, pet owners remain cost-conscious. They are looking to private label and discount brands to save money — especially when product quality and efficacy assurance is clear. On the other hand, consumers are switching and even trading up, in areas that they determine are high value. Environmental, social, and governance (ESG) claims and quality assurance can convert consumers.

A solid brand packaging strategy that communicates value to pet owners will enable differentiation from the competition.

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