Spirits: Value-Driven Package Implications

While consumers are increasingly price-conscious, they will spend on brands offering experiences they perceive add more value. This is especially pertinent for spirit brands that incorporate the following trends:

• More Value, Less Money. While consumers’ limited discretionary spending may restrict travel and dining out plans, they will indulge in experiences where the total purchase costs them less but gives them more for the money – such as enjoying premium spirits at home or for dinner parties.
• Better for you. Consumers value clean ingredients in their alcoholic beverages and often select low- or no-alcohol alternatives to support their wellness-driven lifestyle.
• ESG matters. Brands that embrace environmental, social, and governance (ESG) principles as part of their overall sustainability mission are more appealing to consumers.
• Focus on Formats. Consumers value convenient and fun formats that provide sampling opportunities and portability.

 Given these factors, many spirit brands are building their packaging strategy to resonate with value-driven consumers and drive long-term brand loyalty.

To save a copy of this PDF, click the button below and fill out a short form.