Next Generation of VMS

The vitamin and supplement (VMS) market is growing as consumers focus on proactive health management and longevity. Functional foods, drinks, and supplements are increasingly being tailored to meet an assortment of wellness needs, with convenience, accessibility, and innovation driving demand for practical and personalized solutions. As consumers’ needs evolve, supplement brands are expanding their focus to format innovations, wellness-adjacent categories, and adaptogenic ingredients. 

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TricorBraun’s Snapshots and Insights cover a wide range of packaging-related topics. Click below to get a copy of this insightful Snapshots and Insights report.